Dick’s Sporting Goods partners with NCAA’s Texas Longhorns

PITTSBURGH — Dick’s Sporting Goods is going south for its latest partnership.

On Thursday, the Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic Department to become the “Official Sporting Goods Retailer of the Texas Longhorns.”

According to the release, in addition to “co-branding with the iconic Texas Longhorns logo in Dick’s marketing campaigns,” the sponsorship will also include student-athlete influencer marketing activations through name, image and likeness (NIL) initiatives.

“We are really excited to sponsor the University of Texas Athletics,” said Mark Rooks, VP of Creative, Entertainment & Sponsorships at Dick’s, in a statement. “Austin is home to one of the best fan bases and some of the most elite athletes in the country. We look forward to making meaningful connections within the community, celebrating with Longhorn Nation and working with Texas’ student-athletes through a multitude of NIL opportunities.”

The release said some of those opportunities could include Longhorn student-athletes, both male and female, promoting the Dick’s (NYSE: DKS) brand through “in-store appearances and unique content” for social media as well as the Longhorn Network, UT athletics’ streaming platform.

Click here to read more from our partners at the Pittsburgh Business Times.

Download the FREE WPXI News app for breaking news alerts.

Follow Channel 11 News on Facebook and Twitter. | Watch WPXI NOW