PITTSBURGH — This soon-to-be-released piece of merch could make you the envy of Steeler Nation.
The Pittsburgh Steelers announced Thursday that the limited-edition 50th Anniversary Terrible Towel will drop at 10 a.m. EST July 1.
Only 5,000 of the towels have been created.
Sports broadcaster Myron Cope created the Terrible Towel Dec. 27, 1975, in an effort to excite fans before a playoff game.
The Limited Edition 50th Anniversary Terrible Towel ✨
— Steelers Pro Shop (@SteelersShop) June 26, 2025
Only 5000 Created
Dropping July 1st, 10am EST pic.twitter.com/w2CQJe4G4M
The Steelers will celebrate the towel’s anniversary throughout their upcoming season.
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